Design & illustration
Design & illustration
Rèmi Bec, founder of a new initiative GoFit4Fun, wanted a fun and engaging way to communicate its unique premise. Setting up in schools throughout Sheffield initially, the initiative employs wearable tech, empowering kids to improve their health by creating their own games, providing the structure and support to help them along the way.
The storyboard uses a dynamic hand-drawn illustration style inspired by modern animated cartoons with a sense of humour to appeal to kids, this is not about following the rules, it's about writing your own!